Amongst the tens of folks who read MEATengines, there are a few who love electronic shifting on their mountain bicycles. I mean, they aren’t quite putting it on a pedestal with dropper posts and disc brakes, but there is no modern mountain bike world where they are grabbing gears by spooling cables. What is this, 2018?
Some prefer the shifting speed of AXS Eagle; most have moved on to the precision-preoccupation of AXS T-Type. Even those who have had their battery die in the woods (which is pretty much all the folks I know personally) are still all-in on the system. Even those who have had to buy a replacement rear derailleur are still all-in on the system.
More importantly, for today’s musings, I am beyond certain that every single one of those AXS-advocates will agree with me that no matter what criteria are laid out, electronic shifting has no place in any discussion around ‘Value.’ A new stainless-steel shifter cable is what CA$5.00? A replacement battery is CA$87.00. That could be the end of the discussion.

{Image above: Giant Bicycles Fathom 29″ & Fathom 27″}

{Above photo: Kona Honzo ESD}
There are no budget-friendlier chainring replacements to fit SRAM 8-bolt-spider cranks, even in the aftermarket. There are no budget-friendlier chain options to fit T-Type chainrings. The cheapest replacement T-Type rear derailleur is a GX unit at CA$583. Five hundred and eighty-three Canuck Bucks to replace a rear derailleur that provides what level of performance & experience upgrade over the cable-actuated equivalent for CA$180?
And someone is grumping that “value doesn’t mean inexpensive” and I agree. Amortize your life. Value could be stepping up a price point to get an improved rear hub, suspension fork, or brake system that is going to significantly reduce the pressure to purchase performance upgrades in the short term. But none of those upgrades are happening in a vacuum where their additional cost isn’t weighed against the improvement delivered on the trail.
Just so, any honest discussion of value needs to go beyond the shop floor and first ride to consider the cost of ownership of a bike. A mountain bike. A mountain bike that’s going to be smashed and crashed. Value needs to consider not just the performance of the brakes but also the cost of pads. Value needs to consider not just the performance of the suspension products but also the cost of routine service.

{Image above: Marin Rift Zone XR}

{Above photo: Marin SQ24″}
More than anything, value is about experience per dollar. Both the initial experience and, for those brands that haven’t figured out how to support their products, the after-sale support. I’d say it’s common knowledge in the bicycle industry which bike companies are customer service legends and which companies are customer service loathed and it’s easy enough to take that into general consideration when writing about bicycles.
Value is not just about buying the highest-priced collection of parts for the lowest amount of money. Yet, somehow, the worst after-sale support offenders consistently sneak into talks about value because their bikes have an upgraded this or that for the same retail price. How much are months of downtime waiting for frame parts to arrive “in a couple of weeks, in a couple of weeks, in a couple of weeks” worth to you?

{Above photo: Devinci Chainsaw Deore 12spd}

{Above photo: Devinci Chainsaw XT 12spd}
There’s also only incredulity to be found in any discussion of the relative value of luxury products. That’s no discouragement from me in terms of buying that sweet small batch titanium frame and building it up with SRAM XX SL T-Type, Project 321 hubs with We Are One’s latest hoops, and some EXT suspension. I am absolutely not passing judgment on your custom-painted carbon super-bike, it looks rad. But don’t justify these things beyond the motivation that you were stoked to buy and ride one.
Take my own one speed. Yes, my custom Waltworks is slacker, longer, and more lilac {Cosmic Lilac, even} but could I get a similar riding and resiliency experience out of a Kona Honzo ESD frame, off-the-shelf steel fork, external lower headset cup, and a crown race extender? Yep. For significantly fewer dollars? Yep.

{Above photo: Trek Roscoe 7}

{Above photo: Kona Process 153 DL 29″}
[Aside] “But wait, Drew-Bob, what about people without thumbs? You elitist, gatekeeping, snob! You didn’t consider the thumbless before you started writing this? Battery-powered wireless shifting with effortless-action gear changes could be experience-altering for them and they may see huge value per dollar in their off-road experience! Value is so personal, how can you even attempt to say that one product can’t qualify for the discussion?”
1) I can’t wait for the minuscule-micro-minority use case straw-people arguments to go out of fashion. Okay, fine, thumbless mountain bikers in the top 10% of earners are good to talk about the value of their AXS purchase.
2) Also, GripShift.
[/Aside]

{Above photo: Specialized Chisel Comp}

{Above photo: Chromag Arcturian}
Okay, so, I recognize I am not some royal arbiter of value, and min-maxing performance and cost have a different meaning for every person’s budget and use case. But, am I safe to assume we can agree that at some point the return on expenditure stops being an investment in improving the on-trail package and becomes about owning a certain something or the technical magicifaction of marginal performance improvements?
I have plenty of hours on AXS Eagle and T-Type drivetrains and I’ve even written positive things about them. You want to hand a priceless mainstream mountain-bike-of-the-year award to a T-Type equipped machine and not only will I be unsurprised, well, truly, I would be surprised if any (non-DH) bike was nominated that didn’t have a SRAM T-Type drivetrain. And it’s going to be that way at least until Shimano wireless-re-Di2s XTR & XT HG+ 12spd drivetrains.
But is there really anyone out there, even working in marketing at SRAM, that is going to present a value proposition for adding batteries to (any) bike components?
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